SEO & Digital Marketing Articles

  • How do videos help your SEO strategy?
    by Ann Smarty on August 11, 2022 at 3:19 pm

    Can video marketing boost your SEO strategy? There are a few ways videos can help your SEO efforts. The post How do videos help your SEO strategy? appeared first on Search Engine Watch.

  • Google Data Studio reporting: Nine features your clients will dig
    by Alex Medawar on August 11, 2022 at 2:32 pm

    Easier, faster, smarter ways to create and automate reports - spend more time on strategy and and less time on data crunching The post Google Data Studio reporting: Nine features your clients will dig appeared first on Search Engine Watch.

  • Analysis and advice: Why recipe sites saw huge fluctuations in visibility
    by Robert Scott on August 10, 2022 at 2:00 pm

    Post algorithm updates, some recipe sites experienced drops of 50 percent in May after huge increases in November! The post Analysis and advice: Why recipe sites saw huge fluctuations in visibility appeared first on Search Engine Watch.

  • SEO best practice: How to write effective title tags in 2022
    by Jacob McMillen on August 4, 2022 at 10:56 am

    30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are searched The post SEO best practice: How to write effective title tags in 2022 appeared first on Search Engine Watch.

  • Marketing during a recession: Critical choices to preserve your pipeline
    by Michael Transon on August 4, 2022 at 7:00 am

    Are you worried about how economic changes might impact your marketing ROI? You are not alone. Let us talk about how to get the most from your marketing budget during an economic downturn. The post Marketing during a recession: Critical choices to preserve your pipeline appeared first on Search Engine Watch.

Hallam Digital Marketing Agency

  • August: your marketing trends report
    by Megan McVeigh on August 11, 2022 at 10:12 am

    With so much uncertainty in the current landscape, make sure your marketing strategy is prepared for whatever lies ahead. The race for the British Prime Minister and an impending recession threaten the current macro landscape, with predictions that were made by marketers at beginning of the year constantly evolving. Now, more than ever, it’s vital The post August: your marketing trends report appeared first on Hallam.

  • Internal linking for SEO: 9 practices anyone can do
    by Rachel Holey on August 3, 2022 at 4:00 pm

    External links often get most of the focus when trying to get good search engine rankings but internal links also play an important role. A few key steps can help you build an effective internal linking strategy. The post Internal linking for SEO: 9 practices anyone can do appeared first on Hallam.

  • Transitioning from pandemic student life to an office job? Here’s where to start
    by Megan McVeigh on July 26, 2022 at 1:06 pm

    The past couple of years have brought many challenges for people across the globe but no more so than students. With the move to virtual lectures, ever-evolving exams, lockdowns in uni halls and a Hokey Cokey approach to life in general, it’s probably fair to say that the ‘classic’ university experience has been somewhat of The post Transitioning from pandemic student life to an office job? Here’s where to start appeared first on Hallam.

  • We’re officially B Corp™ certified
    by Megan McVeigh on July 20, 2022 at 1:17 pm

    We’re incredibly proud to announce that we’re officially a Certified B Corporation®. After reaching the end of a challenging 18-month application process to reach B Corp™ status, this is undoubtedly one of our biggest achievements as a company. Although we are by no means perfect, we’re incredibly happy to be part of a movement that The post We’re officially B Corp™ certified appeared first on Hallam.

  • Work from anywhere: an insight into our Future of Work policy
    by Simran Harichand on July 19, 2022 at 2:40 pm

    It’s been just over a year since we announced our Future of Work policy and commitment to providing location equity. The pandemic and its aftermath have caused us – and the rest of the world – to realise the importance of choice when it comes to working: after all, work isn’t somewhere you go, it’s The post Work from anywhere: an insight into our Future of Work policy appeared first on Hallam.

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