SEO & Digital Marketing Articles

  • What will make your brand stand out on LinkedIn in 2020?
    by Harikrishna Kundariya on August 12, 2020 at 3:38 pm

    LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers. The post What will make your brand stand out on LinkedIn in 2020? appeared first on Search Engine Watch.

  • How AI can supercharge performance marketing
    by Tereza Litsa on August 12, 2020 at 2:00 pm

    New white paper by SherloQ™, powered by IBM Watson, shows how AI can boost performance marketing, highlighting the power of AI-driven websites and ad campaigns. The post How AI can supercharge performance marketing appeared first on Search Engine Watch.

  • Defining value stream management for SEO business owners
    by Connie Benton on August 11, 2020 at 1:23 pm

    With business stakes sky-high, learn to prioritize software innovation and ensure value delivery with value stream management for your SEO agency. The post Defining value stream management for SEO business owners appeared first on Search Engine Watch.

  • Seven important metrics to measure content marketing ROI
    by Sumeet Anand on August 10, 2020 at 4:40 pm

    ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to measure content marketing returns? The post Seven important metrics to measure content marketing ROI appeared first on Search Engine Watch.

  • Want media coverage? Make sure your content is emotional
    by Amanda Milligan on August 7, 2020 at 2:20 pm

    New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry. The post Want media coverage? Make sure your content is emotional appeared first on Search Engine Watch.

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  • How to avoid a social media disaster
    by Hannah Tomaszewski on August 12, 2020 at 11:00 pm

    Whether you’re a business or an individual, a social media disaster is never a good thing, and can harm your reputation, causing long-lasting damage. We’ve compiled the worst social media fails along with our top tips on how to avoid an online mishap. The post How to avoid a social media disaster appeared first on Hallam.

  • Detox your Google Tag Manager account
    by Jonathan Ellins on August 12, 2020 at 5:05 pm

    Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags, misused variables and incorrect triggers. The post Detox your Google Tag Manager account appeared first on Hallam.

  • What is account based marketing? The not-so-secret B2B marketing ingredient
    by Matt Berry on August 12, 2020 at 11:36 am

    Are you aware of account based marketing? This strategic approach helps to target specific high-value accounts, offering them a more personalised experience that will result in higher quality leads to maximise ROI. Here’s why you should be taking full advantage. The post What is account based marketing? The not-so-secret B2B marketing ingredient appeared first on Hallam.

  • How to handle complaints on social media
    by Hannah Tomaszewski on August 5, 2020 at 11:00 pm

    Almost every business will, at some point or other, encounter complaints on social media, but it’s how you handle them that makes all the difference. The post How to handle complaints on social media appeared first on Hallam.

  • The ultimate guide to LinkedIn conversion tracking
    by Irina Holliday on August 3, 2020 at 11:00 pm

    It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it mean for you? The post The ultimate guide to LinkedIn conversion tracking appeared first on Hallam.

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