A practical 7-step guide to building ABM campaigns. Covering budgets, targeting, channels, messaging and why most campaigns fail before they start. The post Account-based marketing (ABM): The complete B2B guide appeared first on Hallam.

Learn how combining offline conversion tracking with value-based bidding cut cost per booking by 28% without reducing ad spend The post Offline conversion tracking + value-based bidding: How we cut cost per booking by 28% appeared first on Hallam.

TikTok SEO isn't replacing Google, and it isn't the place your buyers go to compare vendors either. But for B2B brands willing to do it properly, it's one of the most under-used discovery channels out there. Here's how TikTok search actually works, the tactics worth trying, and where LinkedIn still has the edge. The post TikTok SEO: How B2B brands can get discovered on the platform appeared first on Hallam.

A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and education are now generated by AI. The research highlights the risks of unverified AI content being shared more widely than human-created videos, raising concerns about the spread of misinformation in searches that impact people's lives. The post 1 in 5 top TikTok videos in life-impacting industries are now AI-generated appeared first on Hallam.

A year ago, Hallam took pivoted to a strict B2B focus. Here is what we achieved, from major commercial growth to launching custom AI search tools. The post What we’ve achieved in a year since repositioning as a B2B specialist appeared first on Hallam.