SEO & Digital Marketing Articles

  • Five hacks to enhance your organic CTR and rankings in SERPs
    by Karl Tablante on January 27, 2021 at 12:40 pm

    Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings. The post Five hacks to enhance your organic CTR and rankings in SERPs appeared first on Search Engine Watch.

  • How to create an XML sitemap and submit it to Google
    by Jyoti Ray on January 27, 2021 at 11:49 am

    Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors. The post How to create an XML sitemap and submit it to Google appeared first on Search Engine Watch.

  • Pinterest SEO guide: Eight tips for search-friendly pins
    by Aleh Barysevich on January 26, 2021 at 11:30 am

    Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO. The post Pinterest SEO guide: Eight tips for search-friendly pins appeared first on Search Engine Watch.

  • The business value of SEO in 2021: From revenue generation to reputation and retention
    by Jim Yu on January 25, 2021 at 3:03 pm

    As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable. The post The business value of SEO in 2021: From revenue generation to reputation and retention appeared first on Search Engine Watch.

  • Four marketing strategies to increase app store downloads and engagement
    by Guy Sheetrit on January 22, 2021 at 11:21 am

    Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies. The post Four marketing strategies to increase app store downloads and engagement appeared first on Search Engine Watch.

Hallam Digital Marketing Agency

  • Is your website working?
    by Kieran S-Lawler on January 20, 2021 at 1:40 pm

    There's been a massive shift in the way that people at the top of businesses look at their websites. Instead of a ‘set it and forget it’ mentality, they constantly seek to improve their website to increase results. The post Is your website working? appeared first on Hallam.

  • How to Use Google Trends to Gain a Competitive Edge
    by Elliot Haines on January 20, 2021 at 1:30 pm

    From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless. Here is a quick guide to using Google Trends to benefit your business. The post How to Use Google Trends to Gain a Competitive Edge appeared first on Hallam.

  • Do you know your marketing acronyms?
    by Emily Swinscoe on January 14, 2021 at 2:42 pm

    Keep up with those jargon-filled marketing conversations with this list of acronyms every marketer should have in their arsenal. The post Do you know your marketing acronyms? appeared first on Hallam.

  • Brands in 2020: Winners and Losers
    by Rebecca Peel on January 12, 2021 at 11:24 am

    2020 has been a year that none of us could have planned for. It’s been a year of turbulence, but also a year filled with moments that we’ll remember forever. Which brands have thrived, and which have needed to learn a few lessons in communications and branding? The post Brands in 2020: Winners and Losers appeared first on Hallam.

  • Marketing to Millennials in 2021
    by Martin Jones on December 22, 2020 at 11:28 am

    Millennials are best collectively defined as anyone born between the years 1980 and 2000, so in 2021 that's anyone from the age of 21 to 41 and this makes them the largest and most diverse group of individuals that exist in our society right now. The post Marketing to Millennials in 2021 appeared first on Hallam.

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