SEO & Digital Marketing Articles

  • The perfect SEO recipe to survive COVID-19 and the May core update
    by Sergio Arboledas on May 27, 2020 at 4:34 pm

    Award-winning digital agency, MintTwist's SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit. The post The perfect SEO recipe to survive COVID-19 and the May core update appeared first on Search Engine Watch.

  • The data-driven approach to making backlink analysis decisions
    by Ann Smarty on May 27, 2020 at 2:36 pm

    Backlink analysis is one of the most contradictory topics in the SEO community. In fact, we all agree that it's crucial for organic search visibility but which metrics should be driving those business decisions is not clear. More on how to create a data-driven backlink analysis strategy? The post The data-driven approach to making backlink analysis decisions appeared first on Search Engine Watch.

  • Top three marketing trends for the COVID-19 era
    by Nick Chasinov on May 26, 2020 at 11:56 am

    If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.  The post Top three marketing trends for the COVID-19 era appeared first on Search Engine Watch.

  • How Twitter is contributing to support masses during the Coronavirus outbreak
    by Harry Liam on May 22, 2020 at 4:29 pm

    As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. The post How Twitter is contributing to support masses during the Coronavirus outbreak appeared first on Search Engine Watch.

  • What are PBNs and should you use them?
    by Tudor Lodge Consultants on May 21, 2020 at 1:10 pm

    Will you get penalized if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants suggest. The post What are PBNs and should you use them? appeared first on Search Engine Watch.

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  • Business to business (B2B) live streaming on social media, Zoom, and other platforms
    by Ellie Buckle on May 27, 2020 at 5:30 am

    Just like "to Google something" means to "search online," Zoom is now the all purpose verb for videoconferencing and live streaming video. In this post we share our number one secret for getting started live streaming, and ways in which you can use live streaming in your overall B2B marketing mix. The post Business to business (B2B) live streaming on social media, Zoom, and other platforms appeared first on Hallam.

  • Google’s Algorithm Update: the May 2020 Core Update
    by Susan Hallam MBE on May 21, 2020 at 8:08 am

    Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on your own website's Google rankings. The post Google’s Algorithm Update: the May 2020 Core Update appeared first on Hallam.

  • Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
    by Susan Hallam MBE on May 20, 2020 at 6:00 am

    Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the ecommerce marketplace, but the thought leaders at Amazon are in the process of reinventing the very essence of ecommerce and our life online. The post Amazon’s Business Strategy: 5 examples of latest trends in ecommerce appeared first on Hallam.

  • What makes a “bad link” when link building for SEO?
    by Susan Hallam MBE on May 14, 2020 at 3:05 pm

    Getting other websites to link to your website is one important factor in improving your rankings in the search engines. But when it comes to link building, it's quality over quantity that matters. So, what makes a bad link? The post What makes a “bad link” when link building for SEO? appeared first on Hallam.

  • Facebook advertising – advantages & disadvantages
    by Kieran S-Lawler on May 12, 2020 at 12:31 pm

    Extend the reach of your company visibility with Facebook Advertising. Take a look at how it works, how to get started, and the advantages and disadvantages over other online advertising techniques. The post Facebook advertising – advantages & disadvantages appeared first on Hallam.

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