SEO & Digital Marketing Articles

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.

As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.