- How Interactive Tools Can Bring You More SEO Lead
by Search Engine Watch on September 4, 2025 at 6:53 pmPlus: 10 SEO priorities to focus on in 2025
- When AI Eats Your Trafficby Search Engine Watch on August 28, 2025 at 7:00 pm
Plus: Why LLM Citations Could Decide Who Wins Organic
- Retail Leaders Weigh AI’s Impact on Discoveryby Search Engine Watch on August 21, 2025 at 7:56 pm
Plus: Do Brands Need a Big Budget to Succeed on Meta Ads?
- Retail Leaders Weigh AI’s Impact on Discovery at eTail Boston
by Search Engine Watch on August 21, 2025 at 6:58 pmAt eTail Boston 2025, one theme cut across panels and fireside chats: the way people search, discover, and buy is undergoing its most profound change in two decades. For years, search engines have been the primary gateway to information and commerce. But speakers at the event agreed that dominance is eroding fast. AI assistants and
- Is Perplexity the Next Google?by Search Engine Watch on August 14, 2025 at 7:07 pm
Plus: How GPT-5 is trained to be INTELLIGENT but not knowledgable
Hallam Digital Marketing Agency
- Winning buy-in for bold ideas
by Mark Newton on June 1, 2026 at 2:02 pmThe post Winning buy-in for bold ideas appeared first on Hallam.
- The case against the MQL
by Gareth James on May 29, 2026 at 1:57 pmThe MQL is an outdated and broken metric. This article explains why the MQL fails to deliver quality leads, how it harms B2B strategy and what to replace it with to drive actual revenue and pipeline growth. The post The case against the MQL appeared first on Hallam.
- Google introduces the biggest shift in Search in 25 years and enters the era of Agentic Search
by Radina Ivanova on May 26, 2026 at 10:07 amGoogle made significant updates at I/O 2026, including changes to the Search Box, AI Mode and the introduction of conversational Maps and YouTube experiences. Today, I look at what's changed and how it will impact your business. The post Google introduces the biggest shift in Search in 25 years and enters the era of Agentic Search appeared first on Hallam.
- Digital strategy for B2B brands: Aligning SEO, Paid & CRO
by Chrissie Punter on May 25, 2026 at 9:49 amMost B2B brands run SEO, paid and CRO in silos. Here's why your B2B marketing strategy depends on aligning all three. The post Digital strategy for B2B brands: Aligning SEO, Paid & CRO appeared first on Hallam.
- How B2B brands can adapt to CPC inflation
by Ben Wood on May 21, 2026 at 3:32 pmThe post How B2B brands can adapt to CPC inflation appeared first on Hallam.